1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They help the site remember your preferences, understand how you navigate the site, and tailor your experience.

 

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2. Why We Use Cookies

At Merchdrop, we use cookies to:

• Enable core functionality (e.g. keeping you logged in, maintaining your shopping cart)

• Analyze site performance (e.g. understanding which pages are most popular)

• Personalize your experience (e.g. remembering your language or region preference)

• Deliver targeted marketing (e.g. showing you ads relevant to your interests)

 

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3. Types of Cookies We Employ

Category	Purpose	Examples
Essential	Required for basic site functionality and security	Session ID, Cart token
Performance	Gather anonymous usage data to improve site performance	Google Analytics (_ga, _gid)
Functionality	Remember your preferences (language, region, display settings)	Language selector, saved preferences
Marketing	Track your browsing habits to deliver relevant ads	Facebook Pixel, AdWords remarketing cookies

 

Note: Third‑party cookies set by embedded services (e.g. YouTube, social widgets) are subject to those providers’ own cookie policies.

  

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4. Managing and Disabling Cookies

You can control or delete cookies at any time via your browser settings. Here are quick links for popular browsers:

• Chrome: Settings → Privacy and security → Cookies and other site data

• Firefox: Options → Privacy & Security → Cookies and Site Data

• Safari (macOS): Preferences → Privacy → Manage Website Data

• Edge: Settings → Cookies and site permissions → Manage and delete cookies

Disabling essential cookies will break core functionality (like logging in or checking out). Disabling performance, functionality, or marketing cookies may limit certain features or personalization.

 

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5. Cookie Consent

On your first visit to Merchdrop, you’ll see a banner letting you accept or customize cookie settings. You can change your preferences at any time by clicking the “Cookie Settings” link in our footer.

 

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6. Changes to This Cookie Policy

We may update this policy to reflect changes in technology, regulations, or our services. We’ll revise the “Last updated” date at the top and post the new version here. Your continued use of the site after changes means you accept the updated policy.

 

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7. Contact Us

If you have questions about our use of cookies, or need help managing your preferences, please reach out:

Merchdrop
📧 hello@merchdrop.co.uk
🌐 www.merchdrop.co.uk

 

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